THE CUSTOMER
Britons consume only 1.7kg of coffee per year – one of the lowest amount in Europe.
People in the UK drink 70 million cups of coffee per day, compared to 165 million cups of tea. The average British male coffee drinker drinks 13 cups per week, while average British female coffee drinker drinks 11.
‘The principal reason that caffeine is used around the world is to promote wake-fulness,” Czeilser says. “But the principle reason that people need caffeine is inadequate sleep. Think about that: We use caffeine to make up for a sleep deficit that is largely the result of using caffeine.”
A study has shown that people who prefer drinking instant coffee are laid back and easy-going people who love to procrastinate.
The Person who Says “I’m a monster until that first cup of coffee in the morning,” is describing a mild form of addiction.
Coffee arrived in the United Kingdom in the 17th century. The first café was opened in Oxford in 1650.
Howard Schultz, former CEO of Starbucks:
‘I don’t think it’s the caffeine. I think the ritual, the romance of the thing, is really more important.
There has been a resurgence of independent cafes, supported in part by social media trends.
It was about conversation. About Community. About human connection. And fine Coffee was the link.’
